Swansea City used a hilarious Eastenders clip to tease a new season-long signing from Arsenal - following the trail of Burnley's outrageous announcements.
The Championship side took to X - fka Twitter - on Friday to share a clip of the soap's character Big Mo repeatedly yelling 'Charlie!' across Albert Square, hinting at the identity of their incoming teenage talent.
It comes in a summer which has seen fans left in stitches by the bizarre way in which Premier League Burnley have revealed their own transfer deals on social media.
Swansea confirmed the acquisition of young Arsenal star Charlie Patino on a season-long loan on Friday, subject to international clearance.
The 19-year-old midfielder will wear the No. 18 shirt for Michael Duff's side, who started their Championship campaign with a 1-1 draw at home to Birmingham City last weekend.
Swansea City used a hilarious Eastenders clip to tease a new season-long signing from Arsenal
Charlie Patino, 19, will wear the No. 18 shirt for Michael Duff's Championship side this term
Patino had an impressive spell on loan at fellow Championship side Blackpool last term, alongside Jerry Yates, who also joined Swansea this summer.
It means that Patino will return to Arsenal next summer with just one year left on his contract, as he is contractually tied to the Emirates until 2025.
Patino joined the Gunners when he was 11 years old.
In May, it was revealed that Patino was looking for a permanent move, rather than a loan deal, but with the Premier League season about to get going, and the Championship campaign already underway, it seems the midfielder has decided on a temporary option for the 2023/24 term.
Patino will join up with new signing Jerry Yates, who were both at Blackpool last season
Patino becomes Swansea's seventh summer signing, following the arrivals of Yates, Josh Ginnelly, Josh Key, Carl Rushworth, Mykola Kuharevich and Harrison Ashby.
After last week's Birmingham draw, Swansea progressed to the second round of the League Cup in midweek after beating Northampton Town 3-0.
Arsenal start their Premier League campaign at home to Nottingham Forest at lunchtime on Saturday, hours before Swansea's next fixture away to West Brom.